News

Segmentation studies are one of marketing’s most trusted tools, but in Travel Retail, they’re both incredibly valuable but notoriously difficult to action. At their best, segmentation brings clarity to complexity. It helps us move beyond “all travellers” and identify distinct groups with shared needs, whether that’s luxury shoppers, impulse buyers, or deal seekers. It sharpens […]

According to the new findings from our 2026 edition of the Global Shopper Database, once a traveller passes through airport security, they typically have around 1 hour and 10 minutes in departures. This sounds like quite a bit of time, but this time includes getting their bearings in an unfamiliar place, locating their gate, organising […]

As we reach the final stages of fieldwork for our 2026 edition of the Global Shopper Database (which consists of approximately 14,000 interviews across 14 key travelling and Duty Free shopping nationalities), one key trend continues to stand out: ‘how’ people shop in Duty Free is constantly evolving but ‘why’ they choose a product remains remarkably […]

Following on from our Q1 update, where travel is traditionally led by a more focused mix of business, family, and winter sun travellers, the travel retail landscape now begins to shift as we move into Q2. Generally speaking, Q2 represents a clear transition point, with passenger volumes building, traveller intent evolving, and a broader, more […]

In Travel Retail we often think about purchases in two ways: buying for yourself or buying a gift. However, between these two occasions, there is also another major dynamic – the ‘share occasion’, which embodies elements of both self-indulgence and gifting. For example, the share occasion retains many of the defining elements of self-purchase, particularly around […]