Our Services

Bespoke Research

Tailored research programmes designed to uncover deep consumer insights. With online and in-location capabilities and using a range of methodologies, we build studies that address specific business challenges and deliver meaningful, decision-ready outcomes.

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Bespoke
Bespoke Research

Travel Retail insight, designed around you

Pi Insight delivers fully bespoke research solutions designed around each client’s specific business questions, markets and decision needs. Our approach combines multiple methodologies, drawing on both online and in-location research approaches to capture a complete and realistic view of consumer and shopper behaviour.

In-location methodologies provide rich, contextual understanding of real-world behaviour at the point of decision. Pi Insight have extensive experience of conducting face-to-face interviewing in Global airport, ferry, cruise, downtown and border store locations, including location access processes & procedures, fieldwork implementation and location specific nuances. 

Online approaches enable scale, speed and robust quantification and with partnership across some of the largest panel providers in the world, Pi Insight have a wide and comprehensive reach across over 70 nationalities & markets. 

Based on our extensive experience, we know and suggest the right research approach for your project.  By flexing the methodology to fit the challenge, we ensure insight is both statistically robust, grounded in real shopper experience and also cost effective.

The result is tailored, actionable insight that reflects how consumers truly think, feel and behave, supporting confident, evidence-led decision-making.

Methodologies

Built to fit your brief

Our bespoke research services cover various methodologies and approaches. Projects are dedicated to the Travel Retail landscape and may include:

Shopper
Behaviours

Shopper behaviour and consumer insight studies are designed to understand how, why and when consumers make purchase decisions. By exploring motivations, needs, attitudes and in-store behaviours, these studies uncover the factors that influence choice, conversion and spend.

Consumer
Segmentation

Consumer segmentation studies group shoppers into distinct segments based on shared behaviours, attitudes, needs and motivations. By moving beyond simple demographics, these studies reveal who the key audiences are, how they differ and what drives their decision-making.

Touchpoint
Understanding

Touchpoint understanding studies analyse how consumers interact with different touchpoints across their journey. These studies identify which touchpoints influence awareness, consideration and purchase, and how each contributes to overall decision-making.

Nationality, Channel &
Category Deep Dives

Nationality, channel & category deep-dive studies explore how shopper behaviour, attitudes and expectations vary by traveller nationality, location or product type. These studies uncover differences in motivations, category preferences, price sensitivity, gifting behaviour and perceptions of value or luxury within a specific nationality, location or category remit.

Price
Elasticity

Price elasticity studies assess how changes in price influence consumer demand, purchase intent and brand choice. By measuring sensitivity to different price points, these studies identify optimal pricing thresholds, acceptable premiums and potential volume risks.

Sentiment
Trackers

Sentiment tracking studies monitor how consumer attitudes, perceptions and emotions evolve over time. By measuring changes in brand, category or channel sentiment, these studies identify emerging opportunities, early warning signals and shifts in consumer confidence.

Advanced Research
Methodologies

Advanced research methodologies go beyond standard analysis to uncover deeper, more actionable insights. Using techniques such as conjoint, driver analysis, Max Diff & TURF analysis and predictive analytics, these approaches help identify the underlying factors shaping shopper behaviour. They enable brands to quantify impact, prioritise opportunities, and make more confident, data-driven decisions across categories, markets, and channels.

Related Case Study

Real projects. Real results. Real impact.

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We transform data into actionable insight.

We create user friendly assets for leading fmcg brands and retailers who use our data to inform their decision making.

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